Arogya – Ayurvedic Wellness Brand
Challenge
A leading ayurvedic wellness brand, Arogya formulations, came to Atoz with a vision of expanding into the UAE market. The biggest hurdle they have faced is complex product registration process, regulatory approvals and finding and identifying the right distribution channels.
Solutions
We have provided them the end-to-end support with doing a market fitment analysis and matching the right distributors for Arogya’s products. From regulatory clearances with Dubai municipality & MOHAP to building a distribution and retail entry strategy specifically tailored to UAE market we have created the go to market plan for them.
Result
Within 4 weeks after registrations. Arogya successfully launched its ayurvedic product line across selected UAE retail and e-commerce channels.
