From Brand Idea to MENA Market - Business Set up in Dubai!
Your trusted partner for brand consultancy, product registration, and distribution across the UAE and wider MENA region(MENA regulatory services and distribution).
- MOHAP, SFDA, ESMA
- Faster market entry
What We Do
Brand Consulting & Strategy
From market research to positioning, we help you craft a brand that stands out in the GCC and MENA markets.
Product Registration & Compliance
Seamless MOHAP, Dubai Municipality, SFDA, and ESMA approvals for faster market entry.
MENA Distribution Network
Tap into our trusted distribution network across UAE, Saudi Arabia, Egypt, and beyond.
Creative Branding & Packaging
Premium brand identity, packaging design, and storytelling that connect with your audience.
Industries We Serve
Personal Care & Skin Care
Cosmetics, skincare, perfumes, hair care, bath & body.
Oral Care
Herbal & specialized toothpaste, mouthwash, gels, whitening kits, breath sprays, toothbrushes and other oral care products
Ayurvedic & Herbal
Herbal supplements, wellness products, oils, powders, OTC herbal remedies (non‑drug positioning).
Nutraceuticals & Health Products
Health drinks, functional foods, vitamins, minerals, collagen or biotin products, Dietary supplements
FMCG Products
Packaged foods, beverages, personal hygiene products
About ATOZ Business Solutions
At ATOZ, we consult on business setups in the Middle East and North Africa. With expertise in market-entry strategy, regulatory compliance, and distribution, we provide end-to-end solutions for global brands aiming to thrive in the region. Our vision is simple: To be the #1 launch partner for global brands in the MENA region.
Focus Market
UAE
Regulatory : MOHAP & Dubai Municipality
Retail Partners
KSA
Regulatory : SFDA approvals required
Focus Market
Egypt
Regulatory : Ministry of Health, CAPA, local labelling compliance
Retail Partners
Qatar
Regulatory : Ministry of Public Health
Fast Product Registration Approvals
With us, your business setup in Dubai will become faster. We are providing a guaranteed and quick MENA and UAE market service.
Key markets
We are specialists in marketing and distribution in the MENA and UAE regions. You need to tell us about your product specifications, and you will start moving into a successful market coverage in less time.
UAE • KSA • Egypt
Trusted Distribution Partners across MENA region
If you are an FMCG and health products company searching for a trusted distribution partner, you are in the right place. We can provide you with reliable and quick distribution channels that are tested and the best for your product.
E‑commerce
We can help you launch your product on the best e-commerce platform present in Dubai. You need to contact us and we will guide you on every step of your journey in becoming a top ecommerce retailer in Dubai.
Compliance Stack
Case Studies
Real launches, measurable outcomes.
Arogya – Ayurvedic Wellness Brand
- Challenge: Navigating UAE product registration and market entry
- Solution: Full regulatory approvals + distribution strategy
- Result: Successful launch within 8 weeks
Cosmetics Brand – KSA Expansion
- Challenge: SFDA timelines
- Solution: Documentation sprint and parallel testing
- Result: Listing on Noon & Amazon in 10 weeks
Blogs
Practical guides for faster launches.
5 Things You Must Know Before Launching in the UAE
5 Things You Must Know Before Launching in the UAE Are you planning to launch your brand in the UAE?
MOHAP Registration – Step-by-Step Guide
Registration with MOHAP has a processing time of 30 to 90 days and a fee ranging from AED 2,000 to 25,000 based on the type of product.
Dubai Municipality Registration – Step-by-Step Guide (2025)
Looking for launching food / cosmetic / personal care or wellness product in Dubai, one of the most critical step is doing company registration in Dubai municipality.





